News · Trends

Beauty Products for Men: A new social norm

We’ve seen it almost every romantic comedy; guy goes to pick up girl for date, girl is still getting ready, guy waits for hours on end for her to finish the endless process that is putting on makeup, fixing hair, and getting dressed. This has been almost ingrained into our brains as a societal norm, that women take much, much longer than men to get ready. However, Hollywood does not have it exactly right.

Almost every girl has had that boyfriend. You know the one I’m talking about; the one who spends hours in front of the mirror, making sure his hair is still in perfect place, reapplying chapstick, and making sure his outfit hasn’t collected a spec of dirt.

It is becoming more and more common for men to be utterly obsessed with their physical appearance, so much so that men have become hoarders of colognes, hair products, shoes, and the works. This video gives a little insight as to what all goes into a man’s daily beauty routine.


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